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WNY Athletics News Desk Handbook
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Start with News Desk 7 min Access and staff roles 8 min Read your statement 6 min

Writing and publishing

Write and edit a post 12 min Format stories with Markdown 8 min Use the media library 7 min Review, schedule, and publish 12 min Plan coverage with the calendar 10 min Social, broadcasts, and podcasts 10 min

Scores and data feeds

Connect High School Sports 11 min Run the scoreboard and score feeds 13 min Publish standings 9 min Run the AI recap pipeline 12 min Review photo submissions 6 min

Administration

Manage staff, personas, and tags 11 min Customize post types 10 min Set up advertisers and campaigns 9 min Manage payroll and statements 12 min Settings and troubleshooting 14 min

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Help center Administration
Administration 9 min read

Set up advertisers and campaigns

Record the advertiser, attach a creative, confirm the page zone, then book a campaign so the ad can appear on the public site.

Open it at
Advertising
Public homepage bar
home-sponsor-bar
Goes live when
Campaign status is active

Add an advertiser

  1. Open Advertising → Advertisers

    This screen is admin-only. It holds advertisers, nested creatives, zones, and campaign bookings.

  2. Choose New advertiser

    Fill Name, Slug, Website, Status (active or archived), Contact name, Contact email, Contact phone, Logo, and Notes.

  3. Choose Save advertiser

    An archived advertiser keeps history but should not receive new active campaigns.

Add an advertisement

Creatives live on the advertiser. Open the advertiser drawer, then use the Advertisements section.

  1. Choose New advertisement

    Fill Label, Status, Click URL, Alt text, Sort order, and Image. If Image is omitted, the advertiser logo is used.

  2. Choose Save advertisement

    The creative is now available to book onto a zone from the Campaigns tab.

Confirm the zone

Zones are the public slots. home-sponsor-bar fills the homepage bar. The public sponsors page fills sponsors-platinum, sponsors-gold, and sponsors-silver. Those four are created automatically. Fill all shows every live campaign in the zone; fill one is a single slot.

  1. Open the Zones tab

    Click a row to edit, or choose New zone for a custom slot.

  2. Save zone if you created one

    Use a stable slug. Changing a public slug later orphans templates that still look for the old name.

Book the campaign

  1. Open Campaigns → New campaign

    This is the booking that makes a creative eligible to render.

  2. Select Advertisement and Zone

    Both are required. The advertisement must already exist on an advertiser.

  3. Set Starts on and Ends on

    Leave a date empty only when the booking has no start or no planned end. An ended campaign stops filling the zone even if status is still active.

  4. Set Amount, Sort order, Notes, and Status

    Status may be draft, active, paused, or archived. Active bookings fill public zones. Sort order breaks ties when a zone shows more than one campaign.

  5. Choose Save campaign, then verify the public page

    Open the homepage or /sponsors and confirm the creative, click URL, and slot. Pause or Archive from the campaign if the flight should stop.

Frequently asked questions

Settings and troubleshooting Desk-wide defaults and recovery steps. Start with News Desk How the staff desk is organized.
Why is an active campaign missing on the homepage?

Confirm the zone is home-sponsor-bar, the dates include today, and the advertisement image or advertiser logo is present.

Can two campaigns share a zone?

Yes when the zone fill is all. Sort order controls sequence. A one slot zone shows a single live campaign.

Does deleting an advertiser remove live ads immediately?

Archive the advertiser or pause its campaigns first. Treat Delete as a last resort after the public slots are empty.